In celebration of the 20th anniversary of the Magic Forest at Toverland, a series of exclusive souvenirs will be available. These special merchandise items will be on sale starting July 3, 2024, promising to be a highlight for collectors and fans.
A Historical Look Back: 20 Years of Magic Forest
The Magic Forest, originally opened as Magic Forest, celebrates its 20th anniversary on July 3, 2024. Since its opening in 2004, this themed world has evolved from a predominantly indoor attraction to a diverse experience area. The Expedition Zork water ride and Maximus' Blitz Bahn roller coaster were the first attractions with outdoor elements, while the Booster Bike roller coaster, as a prototype of a motorcycle coaster, is unique. In 2018, the Magic Forest was renamed Magic Forest, reflecting the ongoing development of this popular themed world.
Limited Edition Anniversary Pins and Exclusive Booster Bike Souvenirs
For the anniversary, five exclusive limited edition anniversary pins are being introduced. The main pin, featuring the new Magic Forest logo with a “20,” measures 5 × 4 cm and costs €7.95. Additionally, there are four more pins representing popular attractions such as Expedition Zork, the carousel, Maximus' Blitz Bahn, and the beer garden. These are available individually for €6.95 or as a set for €26.95.
In addition to the pins, there are also special souvenirs for the Booster Bike roller coaster. These include two T-shirt designs in white and black, available in sizes XXS to XXXL and costing €24.95. A black cap with a white silhouette design, the Toverland logo, and the Toverland amulet complete the range. The Booster Bike Stick Pin, based on one of the T-shirt designs, rounds out the offerings.
Exclusive Offers for Magic Members
For subscribers, Toverland offers a 20% discount on all anniversary souvenirs during the Magic Member Night on June 29. This special event is another measure to strengthen customer loyalty and boost subscription sales.
Points of Sale and Availability
The new souvenirs are available in various shops within Toverland. The Mundo Magica shop in Port Laguna offers a selection of Magic Forest souvenirs, while the Vallei primarily carries Booster Bike items. All 20th-anniversary Magic Forest souvenirs are available at Maximus' Blitzpunkt.
Significance of the Anniversary Souvenirs
The introduction of these exclusive souvenirs is intended not only to boost sales, but also to increase visitor interest. Limited and themed merchandise items particularly attract collectors and enhance Toverland's appeal. The special discounts and careful selection of points of sale contribute to fostering customer loyalty and increasing subscription sales.
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