PortAventura World has recently announced a strategic expansion of its portfolio. The company is taking over the management of the well-known Hotel Dorada Palace in Salou. This decision marks an important milestone in the company's growth strategy and underscores its commitment to high-quality accommodations and unique guest experiences.
Strategic Expansion: The Hotel Dorada Palace
Located in the picturesque coastal town of Salou, just a few kilometers from PortAventura World, the Hotel Dorada Palace features 360 rooms. With this acquisition, PortAventura World enlarges its accommodation offerings and strengthens its position in the region's tourism industry. The hotel remains under the ownership of its previous owners, while PortAventura World takes over the entire management.
PortAventura World's Path of Growth
This latest acquisition follows a series of successful management takeovers by PortAventura World, including the Hotel Vila-Centric in Vila-seca since 2022 and the Hotel Pirámide in Salou during the 2023 season. With the Hotel Dorada Palace, the company now extends its portfolio to nine accommodations, surpassing the 3,000-room mark in 4- and 5-star hotels.
A New Chapter in Customer Engagement
Through the integration of the Hotel Dorada Palace, PortAventura World aims to reach a broader audience. The focus is particularly on guests who prefer long-term stays, with an emphasis on sun and beach holidays. The company thus offers its customers a unique combination of high-quality accommodations and diverse entertainment options.
The Future Under a New Brand
The nine hotels managed by PortAventura World will soon operate under a new brand. This brand, expected to be introduced in the coming months, will pursue the goal of doubling the room offerings in the following years, aiming to reach around 6,000 rooms.
Sustainability and social responsibility as core values
PortAventura World reaffirms its commitment to sustainability and social responsibility with this expansion. Fernando Aldecoa, General Manager for Operations and Finance of the company, emphasized the significance of the diversification strategy and the expanded accommodation offerings. PortAventura World plans to invest around four million euros in renovating the Hotel Dorada Palace to align it with the resort's ESG vision. This vision includes promoting the use of natural resources, responsible consumption, and continuous improvements.
A Strategic Move into a Promising Future
The takeover of the management of the Hotel Dorada Palace by PortAventura World represents a wise and strategic move to expand the range of high-quality accommodations in the region. With the planned expansion and focus on sustainability, the company positions itself as a leading provider in the industry and sets a strong signal for future growth and innovation.
Tip for news? press@waitingtimes.app