PortAventura World has marked another impressive milestone at the prestigious IAAPA North America Summit 2024 in Las Vegas. Winning the award for Best Integrated Marketing Campaign for its attraction, “Uncharted: The Enigma of Penitence” reaffirms the resort's leading position in the industry.
Recognition at the IAAPA North America Summit 2024
PortAventura World’s victory in the Best Integrated Marketing Campaign category at the IAAPA North America Summit 2024 represents a significant achievement. The campaign surrounding the attraction “Uncharted: The Enigma of Penitence,” inaugurated in June, convinced the jury and secured a top position in the industry.
Resounding Success of the Campaign
Through innovative promotional materials and an impressive video capturing the attraction's adventure, coupled with an extensive press and influencer call reaching national and international attention, the campaign achieved a social media reach of over 50 million people. This made “Uncharted” one of the most sought-after attractions in Europe.
Pride and Commitment at PortAventura World
David García, the general manager, highlights the entire team’s pride in this accolade. The campaign is considered the resort's best opening to date, showcasing the commitment and creativity that PortAventura World invests in each project. The goal remains to delight guests with innovative and disruptive offerings.
Unique Features of the Attraction
“Uncharted: The Enigma of Penitence,” inspired by the film of the same name, raises the bar in the world of roller coasters. As Europe's first dark ride with a lateral fall and five spectacular starts, it offers an unparalleled experience, attracting visitors worldwide.
Innovation as the Key to Success
Winning the Best Integrated Marketing Campaign award at the IAAPA North America Summit 2024 is a testament to PortAventura World's relentless innovation and creativity. “Uncharted: The Enigma of Penitence” is not just an attraction, but a symbol of the resort's continuous effort to push boundaries and create unforgettable experiences.
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