PortAventura World is celebrating its 30th anniversary with a spectacular campaign that combines emotions, innovations, and nostalgic highlights. Under the theme "There are unique journeys destined to be remembered," the resort honors its rich history while looking forward to exciting developments in the years to come.
Three Decades of Innovation and Milestones
Since its opening in 1995, PortAventura World has grown into one of the most renowned leisure resorts in the world, celebrated for its innovations and unforgettable experiences. The park started with iconic attractions such as Dragon Khan and has since expanded into a multifunctional resort that includes three theme parks, a prestigious convention center, and ten hotels. With over 100 million visitors over three decades, PortAventura World has not only shaped the entertainment industry but also played a pivotal role in the economic and tourism development of Catalonia.Fernando Aldecoa, CEO of PortAventura World, emphasized the park's broader impact, stating, "PortAventura World is more than just a theme resort; it is a cornerstone of the entertainment industry and a driving force for the development of our community." With investments exceeding €1.8 billion, the resort underscores its commitment to being a leader in both innovation and sustainability.
Emotions and Stories from 30 Years
A heartfelt highlight of the celebrations was a panel discussion featuring individuals who have been closely connected to the park for decades. Lydia Díaz, who began her career as an intern in 1993 and is now Head of Purchasing, shared her experiences from the park's early days. Long-time partner Josep Maria Bou, as well as Montse Plana and Robert Moragues, members of the PortAventura Club, reflected on their personal memories and the significance of the resort in their lives. These stories illustrate the deep ties that many individuals have formed with PortAventura World over the years.A Forward-Looking Anniversary Program
The 30th anniversary celebration also serves as a platform for unveiling several exciting innovations. A new parade featuring elaborately designed floats inspired by the park's thematic areas promises to captivate visitors. The show "A Fascinating Journey" at the Gran Teatre Imperial will guide guests through the park's diverse worlds with state-of-the-art stage technology. Additionally, the popular nighttime show "FiestAventura" will be enhanced with drone effects to create an even more immersive experience.The park will also shine with special anniversary-themed decorations that reflect its history and vision. The culinary offerings have been expanded to include the return of beloved dishes from the past. Limited-edition merchandise collections and exclusive events add a unique dimension to the celebrations, providing guests with a comprehensive experience.
