In a significant move to redefine the landscape of corporate audiovisual events, PortAventura World and Bmotion Audiovisual, a pioneer in audiovisual technology, have announced the formation of a joint venture. This strategic partnership aims to further strengthen the PortAventura Convention Centre, a European market leader, by integrating cutting-edge technologies and services.
The Vision: Immersive Experiences and Technological Excellence
At the heart of the joint venture is the creation of a permanent immersive space in the PortAventura Convention Centre, supported by an initial investment of over 2 million euros. This investment reflects the commitment of both companies to revolutionize the corporate events sector through advanced technologies and creative concepts. Combining the first-class facilities and extensive know-how of PortAventura World with the technical expertise and innovative spirit of Bmotion Audiovisual promises to elevate the experience for participants and visitors to a new level.
Empowering the MICE Sector through Technological Synergies
This alliance will not only expand the offerings of the PortAventura Convention Centre but also solidify its position as a leading provider for the MICE sector. The planned integration of state-of-the-art technologies aims to make events more efficient, engaging, and personalized. The implementation of innovative solutions is also expected to reduce event setup times, significantly optimizing logistics and cost structures for organizers.
Outlook and Implications for the Industry
David García, General Manager of PortAventura World, and Alicia Collantes, CEO of Bmotion Audiovisual, highlight the significance of this partnership for the industry. Both emphasize that the combination of top-tier infrastructure and cutting-edge technology will set new standards in the world of corporate events. The first events under this joint venture are scheduled for the first quarter of the following year and are expected to set a precedent for future innovations in the sector.
About PortAventura World and Bmotion Audiovisual
PortAventura World, with over 100 million visits in its 28-year history, is one of Europe's largest holiday and leisure destinations. Bmotion Audiovisual, based in Madrid and Barcelona, brings over three decades of experience in delivering state-of-the-art audiovisual solutions. This alliance unites the strengths of both companies and sets new benchmarks in the event industry.
Conclusion: A New Chapter in the World of Corporate Events
The formation of the joint venture between PortAventura World and Bmotion Audiovisual signifies not just a financial investment but a commitment to innovation and excellence in the MICE sector. This partnership marks the beginning of a new era in corporate events, characterized by technological innovations and exceptional customer experiences. With this move, both companies position themselves at the forefront of a rapidly evolving market, offering a visionary blueprint for the design of events and conferences.
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