Plopsaland Resort in De Panne has extensively revamped its hospitality offering, positioning itself more strongly as a premium destination. Visitors can now enjoy a diverse, all-encompassing experience, which includes not only the Plopsaland De Panne theme park but also the Plopsaqua De Panne water park and the Studio 100 Theater.
Repositioning and Comprehensive Experience
Plopsaland Resort in De Panne has undertaken a repositioning of its hospitality services, characterized by various name changes and a clear focus on providing guests with a comprehensive experience. Visitors can now enjoy a premium stay that includes the Plopsaland De Panne theme park, the Plopsaqua De Panne water park, and the Studio 100 Theater De Panne. This combination of attractions offers a unique experience that appeals to families and theme park enthusiasts alike.
Accommodations and Categories
All accommodations in De Panne are now unified under the name “Plopsaland Resort” and are divided into four categories aimed at different target groups and price ranges. The Plopsaland Theater Hotel is a four-star hotel featuring 92 theater rooms and 25 (themed) suites. It caters to families of up to six people, as well as visitors to the Studio 100 Theater De Panne. Plopsaland Village consists of a village with 55 villas, ideal for families and groups of friends of up to twelve people. For guests seeking an immersive experience, Plopsaland Studio 100 Chalets offers 21 themed chalets that allow visitors to dive into the world of Studio 100 characters. Finally, there is Plopsaland Base Camp, a campsite for guests with their tents or motorhomes, offering a flexible and nature-oriented stay.
Philosophy and Naming
The designation “Plopsaland Resort” and the new names of the accommodations emphasize the location and affiliation with Plopsaland De Panne. This naming underscores the resort perspective and the unique character of each accommodation. Xavier Verellen, Marketing & Sales Director at Plopsa, highlights the importance of this clear positioning: “The new names reflect our philosophy of providing guests with a seamless and comprehensive experience that encompasses all aspects of our resort.”
All-Weather Offering
To make the offering even more attractive, Plopsaland Resort places great emphasis on a strong all-weather offering. This includes more shows and magical encounters as well as numerous indoor attractions such as the Studio 100 Theater De Panne, Mayaland Indoor, and the Circus Bumba. These facilities ensure that visitors have an unforgettable experience, even in bad weather.
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