Plopsaland Resort made history in 2024. With a 15% revenue increase and a total of 1,388,732 visitors at Plopsaland De Panne, the theme park reached an all-time high. Families flocked to De Panne to enjoy attractions, shows, and accommodations, as the released figures demonstrate.
Record-Breaking Visitor Numbers
Plopsaland De Panne welcomed 1,388,732 guests, marking a historic milestone for the resort. Plopsaqua De Panne saw 271,433 swimmers, while the Studio 100 Theater De Panne attracted 150,000 theatergoers. The Plopsaland Theater Hotel also proved popular, hosting 40,881 overnight guests in the past year. These numbers solidify the resort’s standing as a top family destination.
Success Driven by Festivals and Shows
The Studio 100 Festival spotlighted iconic Studio 100 characters throughout 2024, significantly boosting visitor numbers. At the Studio 100 Theater De Panne, performances like the Sprookjesmusical Sneeuwwitje, the Gert & James ZomerRevue, and the Samson & Marie Zomer- and Kerstshow captivated audiences. These shows turned the resort into a hub for entertainment seekers, offering a diverse program that thrilled families.
Surge in Overnight Stays
New accommodation options played a key role in the resort’s success. The recently opened Plopsaland Village, featuring luxury villas for 6 to 12 people, launched strongly and achieved a 71% occupancy rate during the Christmas holidays. The Plopsaland Theater Hotel also recorded robust growth with 40,881 guests. These developments highlight how the resort expanded its offerings to meet visitor needs.
Leadership Perspectives
Carl Lenaerts, CEO of the Plopsa Group, expressed his pride: “The growth in 2024 confirms that families value our blend of attractions, water fun, accommodations, and entertainment. These record figures are a tribute to our team’s hard work.” Xavier Verellen, Chief Marketing & Sales Officer, added: “The success of the Studio 100 Festival and our accommodation offerings reflects the rising demand for all-in-one experiences. In 2025, we will continue this momentum with the spectacular 25 Celebration Parade to mark our anniversary year in style.”
Looking Ahead to 2025
Plopsaland Resort has big plans for 2025. The 25 Celebration Parade will kick off the anniversary year, joined by the new Nachtwacht-Zone and Wickie's Wervelwind – a family attraction already sparking excitement. The record-breaking year of 2024 sets the stage for a promising future, strengthening the resort’s role as a leading family destination.
