In an era where digital technologies and metaverses redefine the boundaries between reality and the virtual, there are campaigns that stand out. The Roblox Metatoutatis campaign is one such example. Recently awarded the main prize for Customer Experience Strategies 2023, this initiative showcases how modern marketing strategies can be reimagined.
Innovation Meets Tradition
Parc Astérix, a venue known for leisure entertainment for decades, has collaborated with the Steve Agency to launch a campaign that intertwines the traditional park attraction with the digital possibilities of the Roblox platform. By integrating the Toutatis Festival and the attraction in the metaverse, an experience was created that utilizes video game codes, aiming especially to captivate and thrill the younger visitors.A Gaming Experience with Added Value
Within the digital realm of Roblox, players can experience a "Rail-Shooter" that precisely replicates the path of the real Toutatis attraction in Parc Astérix. Yet the game offers more than just the ride itself. By hitting "Shield" targets with humorously represented fish that are past their prime, players collect points. This not only provides a playful incentive but also offers the top players a chance to win actual entrance tickets, allowing them to bypass the queues at Parc Astérix. An approach that combines digital fun with real-world benefits.Experience at the Forefront
Being honored with the main prize for Customer Experience Strategies 2023 is a clear sign that interactive and immersive marketing approaches are becoming increasingly significant. In a society where consumers are bombarded with advertising messages daily, brands need to find innovative ways to stand out.The Roblox Metatoutatis campaign demonstrates that the synergy between physical park experience and digital interaction can be not just possible, but also exceptionally successful. This model could serve as an inspiration for many other brands in the coming years, looking for ways to redefine customer experiences.
