Tuesday, 12. September 2023
Billund is gearing up for a visit from a top-tier executive. On the upcoming Monday, 18th September, Scott O'Neil, the recently appointed CEO of Merlin Entertainments, will step through the gates of LEGOLAND® in Billund. This signifies his first exploration of the renowned amusement park in his new leadership role.
O'Neil, who took the reins of Merlin Entertainments at the end of 2022, is set to experience the park's vibrant core firsthand. He will also engage in intensive discussions with Christian Woller, CEO of LEGOLAND®, and John Jakobsen, the Global Operating Officer for LEGOLAND Parks. Together, they plan to inspect the park's diverse attractions, engage with the dedicated staff, and soak in the ambiance that attracts thousands of visitors each year.
However, the park is just one item on O'Neil's Billund agenda. Amid the colorful bricks and impressive LEGO® constructions, he will sit down with the board of KIRKBI, the financial engine behind the LEGO® Group. This meeting could not only strengthen existing relations but also lay the groundwork for future collaborations and joint ventures.
The culmination of his visit holds significant importance for the media. In a scheduled press conference, O'Neil will have the opportunity to share his visions and thoughts about LEGOLAND® and the future direction of LEGOLAND Parks. Journalists will eagerly await insights into his strategy for the parks' evolution and will undoubtedly query him about his initial impressions of Billund.
As the amusement park world continually evolves, LEGOLAND® stands as a shining beacon of innovation and creativity. With a new captain like Scott O'Neil at the helm, exciting times are on the horizon.
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