LEGOLAND® Billund Opens Europe’s Largest LEGO® Store with Minifigure Factory

When LEGOLAND® Billund kicks off its new season on April 5, 2025, visitors can look forward to an exciting new attraction. The well-known LEGO® Shop near the park’s entrance and exit has been completely renovated and expanded. Covering nearly 1,000 square meters, the new store is not just the largest LEGO® retail space in Europe—it also offers a fully immersive shopping experience that goes beyond simply purchasing LEGO sets.

Minifigure Factory – Create Your Own LEGO® Character

One of the store’s main highlights is the Minifigure Factory, where guests can design their own custom LEGO Minifigure. With a wide selection of heads, hats, torsos, legs, and accessories, visitors can create a figure that resembles themselves, serves as a keepsake of their day at the park, or represents an entirely new character.

According to LEGOLAND® Billund’s Retail Director, Niels Birkelund Hansen, the introduction of the Minifigure Factory is a significant milestone. He is particularly excited about the exclusive designs available only at LEGOLAND® Billund and is confident that both children and adult LEGO fans will love the opportunity to personalize their own Minifigure.

The "Tree of Life" as a Striking Centerpiece

Upon entering the store, guests will immediately be greeted by an impressive LEGO-built structure: the "Tree of Life". This enormous LEGO tree serves as the central focal point of the store, symbolizing creativity and imagination. It marks the starting point for visitors to explore the many interactive experiences and product offerings within the shop.

Innovative Experiences with the LEGO Mosaic Maker

Another highlight of the new LEGO store is the LEGO Mosaic Maker, which allows visitors to transform their own portraits into stunning LEGO mosaics. This innovative system converts guests’ photos into customized LEGO-built artwork, providing a unique and personal souvenir of their visit.

Exclusive LEGO Sets and a Special Park Exhibition

In addition to interactive experiences, the store features a special section dedicated to LEGOLAND® Billund itself. Guests can explore a custom-built exhibition showcasing the park, constructed using LEGOLAND Exclusive LEGO sets that can only be purchased within the resort. This exhibit reinforces the strong connection between LEGOLAND® and the LEGO brand while offering visitors an opportunity to take home a truly unique piece of the park.

A New Store Design for a Unique Shopping Experience

The store's renovation isn’t just about expanding its size—it has been completely redesigned to create a more immersive and engaging shopping atmosphere. Every detail has been crafted to inspire creativity, making it much more than just a retail space. LEGOLAND® Billund’s goal is to provide an experience where visitors can interact with LEGO products in innovative ways, further enhancing their connection to the brand.

Grand Opening on April 5, 2025

The transformation of the LEGO Shop will be fully completed in time for the grand reopening of LEGOLAND® Billund on Saturday, April 5, 2025. From opening day, visitors will be able to explore the new store in all its glory, immersing themselves in the interactive experiences, exclusive products, and one-of-a-kind designs.

Niels Birkelund Hansen is eager to welcome guests to the newly designed LEGO store and is excited to see their reactions. He believes the enhancements will elevate the overall guest experience and make the store an unforgettable highlight of the park visit.

With this grand opening, LEGOLAND® Billund is setting a new standard for interactive retail experiences, solidifying its reputation as a must-visit destination for LEGO fans worldwide. By blending unique shopping opportunities with creative engagement, the new store goes far beyond traditional retail, offering an attraction in its own right.

Tip for news? press@waitingtimes.app