LEGOLAND® Billund Donates 75,000 DKK to Julemærkehjemmene – A Strong Partnership for Children in Need

LEGOLAND® Billund has taken a significant step in demonstrating social responsibility: its employees raised 75,000 DKK during the winter months to support Julemærkehjemmene. A ceremonial check presentation and the visit of popular LEGOLAND characters at the Julemærkehjemmet Fjordmark in Kruså turned the initiative into an unforgettable experience for the children.

Shared Values in Focus: The Partnership with Julemærkefonden

The donation campaign for Julemærkehjemmene is part of a longstanding partnership between LEGOLAND Billund and Julemærkefonden. For over three years, the theme park has supported the organization through creative initiatives aimed at helping children in challenging life situations. This year, LEGOLAND organized an internal fundraising campaign among its employees, which successfully raised 75,000 DKK.

Michael Ottesen, Director of LEGOLAND Billund, highlighted the significance of this partnership: "The work of Julemærkehjemmene is truly inspiring, and it’s fantastic that our employees have shown such dedication to supporting this initiative. Together, we can make a real difference."

Memorable Moments at the Check Presentation

A highlight of the fundraising campaign was the personal handover of the check to Julemærkehjemmene at the Fjordmark home in Kruså. Two well-known LEGOLAND characters traveled to the location to personally present the symbolic check to the children. The visit brought immense joy, and the event filled the children’s day with smiles and excitement.

Søren Ravn Jensen, Director of Julemærkefonden, explained the value of LEGOLAND’s support: "LEGOLAND provides families with a place where community and togetherness are central – just like Julemærkehjemmene. This donation enables us to give children a fresh start in life. We look forward to continuing this wonderful collaboration in 2025."

Creative Fundraising for a Good Cause

Supporting Julemærkehjemmene has become a tradition for LEGOLAND Billund. Last year, the park organized an auction of five large LEGO mosaics that depicted LEGOLAND’s Christmas logo. These mosaics were created in collaboration with children from Julemærkehjemmene and symbolized the creativity and connection between the park and the organization. The auction was a resounding success and demonstrated LEGOLAND’s innovative approach to raising funds.

This year, the initiative took a different route with various internal events that not only raised funds but also strengthened the team spirit among employees.

Social Responsibility as a Core Value

LEGOLAND Billund’s fundraising campaign is a clear example of how a company can positively influence its community through social responsibility. By supporting organizations like Julemærkefonden, LEGOLAND showcases the importance of fostering values such as community and solidarity.

The employees’ active participation in this campaign highlights their commitment to contributing to a brighter future for the children at Julemærkehjemmene. Plans to continue the partnership between LEGOLAND and Julemærkefonden are already underway, with more creative initiatives expected in the coming year.

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