LEGOLAND Billund Unveils 2024 Sensation: First-ever LEGO® DUPLO® Peppa Pig™ Play World

The realm of colorful bricks and imaginative stories is escalating to a new pinnacle: LEGOLAND Billund proudly introduces the world’s first-ever amalgamation of LEGO® DUPLO® and Peppa Pig™. Spanning an impressive area of 1,500 m2, visitors are invited to an unparalleled experience that blends innovation and play in an unprecedented manner.

Inauguration of a Unique Playground

March 23, 2024, marks the dawn of an epochal season. The LEGO® DUPLO® Peppa Pig™ Playground, a collaborative endeavor with the toy and games company Hasbro, unfurls over 1,500 m2, promising a realm that will make the hearts of enthusiasts beat faster. This project isn’t just a global premiere; it's also the precursor to a new LEGO DUPLO series poised to conquer store shelves soon.

Christian Woller, the Director of LEGOLAND, shares his excitement: “It fills us with immense joy and pride to be the world's first venue where LEGO DUPLO and PEPPA PIG come to life. PEPPA PIG, dearly cherished by the little ones globally, is anticipated to captivate both our Danish and international guests.”

Peppa & Gustav’s Puppet Theatre: A Family Highlight

Nestled at the heart of the LEGO® DUPLO® PEPPA PIG™ Playground is Peppa & Gustav’s Puppet Theatre. This meticulously designed live show introduces guests to the beloved characters from the renowned TV series in a new, interactive dimension. Equipped with a large digital backdrop that transforms during the performance, the theater ensures an immersive experience. Post-show, guests have the unique opportunity to capture memorable photos with Peppa and Gustav. Christian Woller emphasizes, “This new show promises to be an absolute favorite among our youngest visitors.”

Dive into the World of LEGO® DUPLO® Peppa Pig™

The newly crafted area invites an exploratory journey into Peppa Pig’s world. Visitors can anticipate interactive experiences that seem to leap straight out of the popular LEGO® DUPLO® Peppa Pig™ sets. Whether it's snapping a photo at Peppa’s house, embarking on an adventure in Daddy Pig’s red car, venturing aboard Grandpa Pig’s boat, playtime in Peppa’s treehouse, or joyously jumping in muddy puddles, the area is a paradise for young explorers.

“We've created a playground where the youngest children can explore the world of PEPPA PIG with LEGO DUPLO playfully. It’s a space that beckons for lingering, discovering, and experiencing,” elucidates Christian Woller.

The countdown is on, and LEGOLAND Billund eagerly awaits to welcome its first visitors to the LEGO® DUPLO® PEPPA PIG™ Playground on March 23. A world brimming with creativity, learning, and fun awaits you!

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