Holiday Park Unveils a Forward-Looking Logo and Reorientation for 2024

At the season kickoff on March 23, Holiday Park proudly presents its new logo and fresh orientation. These updates signify a significant milestone in the park's evolution to meet high-quality standards and its significance beyond regional borders.

Introduction to the New Logo

On March 23, Holiday Park revealed its new logo, symbolizing a higher quality and a more sophisticated brand perception. This simpler design reflects a commitment to higher quality and marks an aesthetic realignment within the entire Plopsa Group.

Rationale Behind the Design Change

Bernd Beitz, Director of Germany at Plopsa, explains that the minimalist design was deliberately chosen to emphasize quality and claim visually. The decision for a straightforward appearance is a strategic move to further enhance the leisure experience for guests.

Digital Innovations and Name Addition

Alongside the introduction of the new logo, the launch of a modernized website has also taken place, complemented by a more straightforward ticket shop. Adding “Germany” to the park's name also emphasizes the international orientation and ambition of the company.

Plans and Price Adjustments

With the planned hotel, water park, and an ambitious investment plan for Haßloch, Holiday Park is betting on future growth. The adjusted price structure, with reduced ticket prices on selected days, allows for optimized park utilization and ensures an attractive value for money. The pre-sale for the 2024 season is already in full swing.

Holiday Park's Reorientation

The introduction of the new logo and the comprehensive updates at Holiday Park underscore the commitment to quality and the vision of a future-oriented leisure destination. With these measures, the park positions itself more broadly and attracts visitors from around the world while promising an even better experience at fair prices.

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