SC Freiburg and Europa-Park Celebrate 30 Years of Partnership: Exclusive Anniversary Event and Fan Day

SC Freiburg and Europa-Park are celebrating the 30th anniversary of their remarkable partnership. What began as a simple advertisement in the 1990s has grown into a deep and trusting collaboration, culminating in the naming rights for the Europa-Park Stadium. A special anniversary event commemorated their partnership, highlighting shared values and regional solidarity.

30 Years of Collaboration: A Unique Anniversary Celebration

To mark this milestone anniversary, SC Freiburg honored the shared success story with a unique gesture. SC Freiburg board member Oliver Leki presented Roland and Jürgen Mack with a specially designed collage. The artwork combined a jersey from the 1994–95 season with one from the current 2024–25 season, framed by photos from past events. In his speech, Leki emphasized the rarity of such a long-term partnership in professional football and expressed deep gratitude to the Mack family and Europa-Park for their steadfast support and mutual trust over the past three decades.

Partnership Evolution: From Advertising to Stadium Naming Rights

The collaboration between SC Freiburg and Europa-Park began in the 1990s with a simple advertising board in the stadium. Over the years, this relationship evolved into an exclusive partnership, reaching a pinnacle three years ago when the SC Freiburg stadium was officially named “Europa-Park Stadium.” This long-term commitment stands as a symbol of the strong regional roots and mutual trust that now define the partnership.

Roland and Jürgen Mack’s Personal Connection to SC Freiburg

The relationship between the Mack family and SC Freiburg is more than just business—it has personal roots as well. In 1970, Europa-Park founder Roland Mack was the goalkeeper for SV Waldkirch in the South Baden Amateur League, facing SC Freiburg on the field and winning a championship that year. Over the years, Mack has watched the remarkable progress of SC Freiburg, which has firmly established itself in the Bundesliga while retaining its welcoming, family-like atmosphere. Jürgen Mack, who has held a season ticket since 1993, regularly attends games at the stadium. He highlighted the synergy between SC Freiburg and Europa-Park, emphasizing that both organizations are dedicated to creating memorable experiences that resonate with people across the region.

SC Freiburg Fan Day at Europa-Park: A Fun-Filled Day for Fans

An essential part of the collaboration is the annual SC Freiburg Fan Day at Europa-Park, held for the fourth time this year. On this special day, thousands of SC Freiburg members, season ticket holders, and fan community members enjoy free admission to Germany’s largest theme park. This event strengthens the bond between the two partners, creating a unique experience for fans who get to enjoy a day filled with sports, entertainment, and leisure.

Shared Values and Parallels: A Foundation of Passion and Tradition

SC Freiburg and Europa-Park share many values that strengthen their partnership. Both prioritize quality, family-oriented entertainment, and emotional connections with their audiences. In addition, both institutions are dedicated to youth development and embody grounded values. Roland Mack highlighted the many parallels: both SC Freiburg and Europa-Park have grown from regional enterprises to successful institutions with offerings tailored to families and fans who seek authentic experiences. These shared values make the partnership a “matter of the heart” and provide a strong foundation for the success of both institutions.

Looking Ahead: A Partnership with a Promising Future

Both SC Freiburg and Europa-Park are committed to further developing and intensifying this synergy. Roland Mack underscored the emotional significance of the partnership and the shared goal of creating unforgettable experiences that resonate with people in the region. Today, Europa-Park Stadium stands as a visible symbol of this long-standing connection and the shared values and goals that unite the two institutions. The partnership between SC Freiburg and Europa-Park showcases how success and tradition can go hand in hand—to the joy of fans and for the benefit of the region.

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