Recruiting at Europa-Park: A Global Search for Top Talents

Frederik Mack, Director of Human Resources at Europa-Park, faces a daunting task: In a globally tense labor market, he must ensure the resort is fully staffed. To this end, he employs creative recruiting strategies that attract talents worldwide.

Diversity in Focus: Employees from Over 100 Countries

Europa-Park is distinguished by its international staff, hailing from around 100 different countries. This diversity results from a deliberate strategy aimed at recruiting the best talents globally. Working with people from diverse backgrounds provides a uniquely cultural experience for both guests and employees.

Innovative Recruiting Measures

Demographic trends and the need to compete internationally have prompted the HR team to explore new avenues for recruitment. Besides traditional methods, Europa-Park invests in overseas recruiting and has established partnerships in distant regions like Central Asia, Namibia, and South Africa.

Accommodation and Integration

To welcome new employees and facilitate their initiation, Europa-Park offers approximately 1,400 staff accommodations in and around Rust. The Welcome Center, opened in March 2024, plays a key role in integration: here, employees are greeted in their native languages and provided all the necessary information about their new work environment.

Education and Further Training

The MACK Academy is another central component of the staffing strategy. Here, over 400 courses cover topics such as communication, resilience, and hygiene. The academy not only fosters professional development but also strengthens community spirit and ensures high employee retention.

Commitment and Company Culture

The corporate culture at Europa-Park is heavily characterized by respect and openness. Frederik Mack emphasizes the importance of honesty and equality in daily operations. This creates an atmosphere where all employees feel valued, ultimately positively affecting the visitors' experience.

Expanded Recruiting Strategies

Frederik Mack discusses the global recruiting efforts: “We have created employee accommodations and expanded our foreign recruiting. We are virtually everywhere around the world recruiting staff for Europa-Park.” Particularly, France remains a core market due to its direct proximity and the long-lived Franco-German friendship. Additionally, countries like Poland, Slovakia, and the Czech Republic are gaining importance, supported by special training offerings such as the Europa-Park class in Poland.

Focus on well-being and support

With designated employee houses and a Welcome Center, Europa-Park ensures that staff feel comfortable and well-integrated. The Welcome Center serves as a central point for all concerns—here, crucial aspects such as the distribution of employee uniforms and assistance with housing are managed. Frederik Mack also emphasizes the importance of communication at eye level and respectful interaction within the team to foster an inclusive work environment.

Training offers and employee retention

Employee training plays a central role. The MACK Academy regularly offers courses on essential topics. The Train-the-Trainer program is expected to be expanded to leverage the knowledge and experience of long-term employees to train new colleagues.

Additional Offers and Company Atmosphere

Europa-Park regularly organizes after-work parties and offers additional benefits, such as job bicycles or gym memberships, to further enhance the workplace atmosphere. Frederik Mack notes, “These measures significantly contribute to our employees passing on their enthusiasm directly to the guests.”

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