The establishment of MACK Research marks a significant step for the future of the leisure industry. By collaborating with MACK One, MSC, HLRS, and HdM, innovative research and new technologies are set to be developed.
MACK Research: A New Path in Leisure Research
MACK Research has been established to elevate research in the leisure industry to a new level. The collaboration between MACK One, the Media Solutions Center (MSC), the High-Performance Computing Center Stuttgart (HLRS), and the University of Media (HdM) promises interdisciplinary cooperation that utilizes cutting-edge technologies to gain new insights and develop prototypes. The focus is not on producing finished products, but on exploring innovative concepts.
Goals and Visions
Michael Mack, managing partner and CEO of MACK One, emphasizes the importance of this foundation: “At MACK One, we are beyond. Driven by a pioneering spirit, we strive to try new things, be first movers in the industry, and explore new territories with our work. Therefore, we seek synergy in future research and support from science through MACK Research.”
Long-Term Perspectives
The establishment of MACK Research goes beyond the daily operational capacities of the Mack Group, focusing on long-term research and development. MACK One, originally founded as an in-house agency of Europa-Park, has evolved into an internationally recognized designer and consultant in the field of theme park design and media-based entertainment. This experience and expertise are now being integrated into the work of MACK Research.
Collaboration and Technology
Interdisciplinary collaboration and the use of cutting-edge technologies are key elements of MACK Research's work. The partnership with MSC, HLRS, and HdM brings a wide range of expertise and technological innovation. These collaborations enable the development of new solutions and prototypes that can sustainably transform the leisure industry.
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