In a world constantly craving innovation, Thomas Mack, Managing Partner of Europa-Park, has set a gastronomic milestone with "Eatrenalin." At the 26th Busche Gala, one of the most prestigious events in the hospitality industry, he was recognized as the "Pioneer of the Year 2023" for this groundbreaking creation. For over two decades, this award has honored individuals and institutions that chart new territories with visionary concepts in hospitality.
"Eatrenalin": A Symphony for the Senses
Europa-Park, already established as a leisure and relaxation destination, is now also the home of "Eatrenalin," a concept realized at the end of 2022 in collaboration with Oliver Altherr, CEO of Marché International. This gastronomic venture breaks the conventional boundaries of dining, connecting the finest cuisine with innovative technology. With the patented Floating Chair and a fusion of multimedia, music, and scent, "Eatrenalin" crafts a comprehensive experience that takes guests on a journey through uncharted dimensions of pleasure.
Praise from the Qualified
The editors of the Schlemmer Atlas, a leading gastronomic guide, have praised Mack as "one of the most exciting gastronomic visionaries in the world." A statement emphasizes that he has raised the bar for hosts and entrepreneurship. This acclaim reflects the significance of the "Pioneer of the Year" award, which honors Mack's innovative thinking and his contributions to the transformation of the hospitality industry.
A Celebration of Culinary Achievement
At the Busche Gala, a meeting point for the elite of the hospitality scene, Peter Hagen-Wiest, the head chef at "Ammolite – The Lighthouse Restaurant," was also honored. Situated in Europa-Park's lighthouse, the restaurant gleams with two Michelin stars and a chef who has been recognized as one of the "TOP50 Chefs of the Year."
The Busche Gala as an Industry Benchmark
This gala is not just a celebration of taste but also a platform to honor those shaping the hospitality industry in Germany, Austria, and South Tyrol. The Schlemmer Atlas and Schlummer Atlas awards are highly esteemed personal accolades based on the expertise of editorial teams and on-site evaluations.
The Future of Gastronomy
With "Eatrenalin," Thomas Mack has redefined the culinary experience, proving that food can be much more than mere sustenance. It's a comprehensive experience that creates memories and stimulates all senses. By merging culinary art and technology, "Eatrenalin" leads guests into a future where eating is an interactive and immersive affair.
The "Pioneer of the Year" award is a recognition of Thomas Mack's foresight and his unwavering belief in innovation. It confirms that Europa-Park is known not just for its attractions but also for its culinary ascents. Closely watched in the industry, "Eatrenalin" sets new standards and inspires gastronomes worldwide to push the boundaries of the possible.
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