Amidst the bubbling innovations and changes at Europa-Park, Germany's largest amusement park, stands a content series that's truly worth its weight in gold. The VEEJOY series "Ω – The Construction Documentary" has recently been honored with the prestigious Best of Content Marketing Award in Gold in the category "B2C – Tourism/Travel/Transportation".
Behind the Scenes Glimpse of the Amusement Park Giant
Europa-Park is currently experiencing a phase of remarkable expansions. In addition to the introduction of the Multi Launch Coaster "Voltron Nevera powered by Rimac", there's also the development of the new themed area, Croatia. However, while these developments take center stage, "Ω – The Construction Documentary" offers viewers a rare and deep insight into the behind-the-scenes of the construction process.
A Series That Captivates the Experts
MACK Media's in-house production managed to stand out in a competitive environment against numerous large agencies and brands. The series not only conveys the fascination of building a coaster but also provides a humorous yet knowledgeable perspective thanks to the hosts Patrick Marx and Lukas Metzger.
The recognition by professionals reflects the series' quality. A statement from the jury read:
"A fantastic idea based on a strong insight! The series, with its combination of hands-on experience and professional production, precisely hits the target audience." VEEJOY: A New Medium for Park Enthusiasts
David Lämmel, Director of Marketing, Sales & Digital at Europa-Park, emphasized the intention behind VEEJOY: "We aim to bring the magic of Europa-Park Experience Resort directly to the viewers at home through various formats." With over 300,000 streams solely on VEEJOY and millions of interactions on social media, it's evident that "Ω – The Construction Documentary" has achieved just that.
BCM Award: Top-tier Recognition
The Best of Content Marketing Award, hosted by the Content Marketing Forum, annually recognizes outstanding works in content-driven marketing. For Europa-Park and MACK Media, this award affirms their commitment to high-quality content.
In summary, the golden accolade for "Ω – The Construction Documentary" showcases the successful fusion of amusement park entertainment and top-notch content marketing. With this recognition, Europa-Park establishes new standards in the industry, proving its leadership not just in attractions but also in the realm of content.
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