In an interview with Badische Zeitung (BZ), Roland Mack, the charismatic head of Europa-Park, reflects on the turbulent year 2023. Despite the potential to become a record year in terms of visitor numbers, challenging events confronted the park and its management.
Visitor Flow and Capacity: A Balancing Act
Roland Mack is cautiously optimistic about the expected visitor numbers for the business year, lasting until March 31, 2024. Despite successes, especially during peak season and the upcoming Christmas period, the final balance is pending. The park, accommodating up to 40,000 visitors daily, increasingly relies on online tickets and dynamic pricing to efficiently manage visitor flow and achieve consistent utilization.
Confronting Accidents and Safety Issues
However, 2023 was also marked by serious incidents. A major fire in June destroyed two historic attractions - the Alpenexpress and the log flume. Another incident occurred during a high-diving show when a stage collapsed. Mack emphasizes the park's effective emergency management and comprehensive safety measures, acknowledging that some residual risk always remains.
Safety Measures and Age-Independent Safety
Regarding the safety of older attractions, Mack assures that the age of the rides did not play a role in the accidents. The park conducts rigorous maintenance and safety inspections. Mack recognizes that, despite all precautions, risks cannot be eliminated.
Reconstruction and Renewal
Mack announces innovative concepts for rebuilding the destroyed attractions. The Alpenexpress will feature a redesigned rock landscape, with both attractions planned to reopen in April. Concurrently, work progresses on the new Croatia-themed area, opening in April with the “Voltron Nevera powered by Rimac” roller coaster, including numerous innovative elements.
The Future of Europe-Park
Looking ahead to Europe-Park's 50th anniversary in two years, Mack mentions a special project: a new attraction transforming an existing facility in the park's center. Details remain secret for now.
Park Philosophy
Mack highlights that the park's focus is not on extreme attractions but on a balanced experience for families. Despite international trends towards larger and faster rides, Europe-Park remains committed to quality and experiential value.
Leadership Transition and Personal Perspectives
Mack discusses a gradual leadership transition at Europe-Park. While he has started to step back from day-to-day operations, he remains an advisory force. His children are increasingly taking on responsibilities, as evidenced by his deliberate absence from industry events like the trade show in Orlando.
Christmas Season at Europe-Park
The winter season, starting December 2, will feature numerous festive attractions. About 3000 illuminated Christmas trees and a 55-meter-tall, heated Ferris wheel are just some highlights. A large Christmas market and a bakery offer festive experiences.
Summary
2023 presents Europe-Park as a year full of challenges, innovations, and forward-looking plans. Despite difficulties, Mack remains optimistic and future-focused. With a clear emphasis on safety, family-friendliness, and continuous development, Europe-Park remains a key part of Europe's amusement park landscape.
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