On January 18th, Europa-Park Resort, at the behest of Michael Mack and MACK One, underwent a transformation into a global hub of digital excellence. The AUREA Award, in its sixth installment, showcased the most innovative achievements in immersive technologies across VR, AR, XR, and MR. Awards were presented to visionary companies from Germany, the USA, Sweden, and Switzerland. The event was further enriched by the presence of Mate Rimac, the esteemed Croatian inventor and entrepreneur.
AUREA Award: A Global Forum for Technological Pioneers
Michael Mack emphasized that the AUREA Award is much more than a mere ceremony; it's a significant platform for the exchange and networking of innovators. The awards, presented in categories such as innovation, impact, interaction, Creative, and Experience / Immersion, reflect the dynamism and transformative potential of immersive technologies.
AUREA Award Winners: A Spectrum of Diversity and Innovation
The list of winners is a kaleidoscope of innovation: Motorica impressed with AI-based animation software, while brainjo scored with VR glasses for cognitive stimulation in the health sector. Limitless Flight offered a new flying experience; PATCHXR combined music and games in mixed reality; and Holoplot impressed with its 3D sound design in the “SPHERE” in Las Vegas.
AUREA Young Talent Award: Investing in the Future
The AUREA Award also honors the next generation. The project “Fragments of Silence” from the Film Academy Baden-Württemberg received the AUREA Young Talent Award, while the interactive series CYBERCITY LOVESTORY celebrated its world premiere, highlighting the commitment of Europa-Park and its partners to promoting young creatives.
Mate Rimac: A Tale of Visionary Entrepreneurship
Mate Rimac enriched the event with his inspiring story as an entrepreneur. His joint venture, Bugatti Rimac, stands as a symbol of excellence and advanced technology in the automotive industry.
Europa-Park: A Pioneer in the Digital Era
With groundbreaking attractions like Coastiality, YULLBE, and Club Eden Manor, Europa-Park Resort reinforces its status as a trendsetter in the digital revolution. As the world's first amusement park with a mixed reality offering, Europa-Park redefines the boundaries of possibility.
The AUREA Award 2024 was a tribute to boldness, creativity, and technological progress. The focus now shifts to the next edition of the AUREA Award, set to take place from January 22 to 24, 2025, at Europa-Park. The park remains a shining example of the symbiosis between entertainment and advanced technology.
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