In 2024, Europa-Park reaffirms its leadership in digitalization among theme parks in Germany. A study commissioned by “Focus Money” highlights the park as the industry leader, achieving top marks in digitalization, technology, and innovation.
Europa-Park as the Leader in Digitalization
The investigation conducted by the Institute for Management and Economic Research evaluated over 12,000 companies in Germany. Europa-Park stood out significantly, scoring full points. This accolade confirms its pioneering role and underscores the park's commitment to advancing technology.
Innovation through Virtual and Augmented Reality
Europa-Park has made a name for itself with continuous innovations in virtual reality (VR) and augmented reality (AR). Attractions like YULLBE and Eurosat Coastiality offer guests unique experiences that blend virtual worlds with the dynamics of real roller coaster rides. These advanced entertainment formats demonstrate the park's ambition to remain at the forefront of technological development.
Advanced Guest Communication and Interaction
The Europa-Park & Rulantica App is a cornerstone in the park's digital strategy, providing an innovative platform for visitor interaction since 2016. With features like ticket purchase, park navigation, and VirtualLine for efficient visitor management, the app sets new standards. The recently introduced AR experience “Voltron ChARge” is another testament to the park's digital ambitions to enrich guests' experiences.
Future orientation and digital progress
Michael Mack, the managing partner, views digitalization as an indispensable factor for growth and the expansion of the park experience. The positive feedback from guests on the digital offerings reinforces the park's direction to drive innovation and continuously improve the visitor experience.
Europa-Park Sets Digital Standards
As the “Digital Champion” of 2024, Europa-Park confirms its leading position in the industry. Through continuous investments in digitalization, technology, and innovation, the park offers a forward-looking visitor experience that serves as a model for the entire theme park industry.
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