Europa-Park and the private brewery ERDINGER Weißbräu have officially extended their long-standing collaboration. First established in the early 1990s, the partnership was renewed by Roland Mack, owner of Europa-Park, and Werner Brombach, owner of ERDINGER Weißbräu. Both family-run companies regard their partnership as a key factor in their success. Mack emphasized that cooperation is defined by shared values such as quality, tradition, and a passion for exceptional experiences.
The contract signing represents the continuation of a relationship founded on trust and common goals. Werner Brombach underscored the importance of working with a partner like Europa-Park, which, like ERDINGER, stands for the highest standards of quality and hospitality.
A Defining History of Partnership
For over three decades, ERDINGER Weißbräu has been an integral part of the culinary landscape at Europa-Park. The cooperation began at a time when the park was evolving into one of Europe’s leading leisure destinations. During this phase, the groundwork was laid for a successful collaboration characterized by mutual trust and long-term planning. The two companies not only share similar values, but also the ambition to offer their guests and customers an incomparable experience.
Gastronomic Presence of ERDINGER Weißbräu at Europa-Park
The ERDINGER Weißbräu brand is represented at several locations within Europa-Park, significantly enriching the diversity of its culinary offerings. In the Austria-themed area, the ERDINGER Weißbiergarten invites visitors to enjoy an authentic Bavarian atmosphere and an outstanding selection of beers. In the Portuguese-themed area, the ERDINGER Hütt’n provides a rustic, cozy environment where guests can relax and savor the quality of ERDINGER’s wheat beer. Both venues serve not only as popular meeting points, but also as living expressions of the longstanding cooperation between these two traditional companies.
Shared Values as the Basis of Collaboration
The contract renewal highlights the importance of the shared values held by Europa-Park and ERDINGER Weißbräu. Both businesses are family-run and place a premium on tradition, quality, and hospitality. These principles form the foundation for their successful partnership, making it a model for other collaborations in the leisure and gastronomy industries. Josef Westermeier, Managing Director of ERDINGER Weißbräu, stressed that the companies’ connection is built not only on economic success but also on a shared passion for exceptional quality and innovation.
Looking to the Future
The renewed contract makes clear that both partners will continue to work closely together in the years ahead. Beyond maintaining existing gastronomic concepts, future projects and innovations could help make Europa-Park’s offerings even more attractive to its guests. The relationship between Europa-Park and ERDINGER Weißbräu demonstrates how successful partnerships can endure over the long term when they are grounded in common values and goals.
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