Europa-Park and Bitburger Extend Partnership Until 2029

The successful collaboration between the Bitburger Brewery and Europa-Park Erlebnis-Resort continues. Both brands have extended their existing agreement by another five years. This ensures that Bitburger remains a key partner in park gastronomy, while Europa-Park relies on the proven quality and innovation of the brewery.

Extension of a Proven Partnership

The partnership between Bitburger and Europa-Park began in 1997 and has since become a model of success. With the recently announced contract extension, the collaboration will now continue until 2029, marking nearly three decades of cooperation based on shared values such as quality, trust, and tradition. Both companies emphasize their mutual connection and commitment to providing outstanding hospitality.

Rainer Noll, Director of Out-of-Home Sales at Bitburger, highlighted the significance of this partnership: “As Germany's largest theme park, Europa-Park is the perfect match for Bitburger, Germany's most successful draft beer brand. Our family-owned companies are united by not only values and tradition but also a strong trust and bond on equal footing.”

Bitburger in Park Gastronomy and Hotels

Bitburger will remain a central part of Europa-Park's culinary offerings. The brewery's products will continue to be served in five of the six 4-star (Superior) themed hotels, including restaurants and bars that meet high-quality standards. The Arena of Football, a popular gathering spot for sports fans, and over 50 additional gastronomic stations across the park will also continue offering Bitburger draft beers and beverages.

Thomas Mack, Managing Partner of Europa-Park, emphasized the shared values of the collaboration: “Quality, innovation, and reliability are central values for both the Bitburger and Mack families. We look forward to continuing a longstanding partnership between two strong brands deeply rooted in German traditions.”

Presence at Events and New Initiatives

In addition to gastronomy, Bitburger will remain a key presence at numerous Europa-Park events. Whether seasonal celebrations, themed weeks, or exclusive festivities, the brand will continue to play a significant role. The renewed agreement also includes a variety of joint initiatives planned throughout the year. These actions aim to enhance the visitor experience while strengthening brand engagement.

Shared Values and Traditions as a Foundation

The foundation of this partnership lies in the shared values and orientation of both companies. As family-owned businesses, Bitburger and the Mack family share a long tradition combined with a drive for innovation and a deeply rooted reliability. The contract extension thus symbolizes not only a strategic decision but also a shared vision built on trust and mutual appreciation.

Looking Ahead to the 30th Anniversary

With the extension of their partnership, Bitburger and Europa-Park are approaching the milestone of their 30th anniversary in 2027. This milestone celebration will not only honor the strength of their connection but also reflect on their shared history and future prospects.

Future Outlook for a Strong Collaboration

The continuation of this partnership until 2029 demonstrates the long-term commitment between Bitburger and Europa-Park. While Europa-Park continues to rely on the quality products of the brewery, Bitburger benefits from the unique platform offered by Germany's largest theme park. This cooperation will continue to set standards and create new highlights in the hospitality sector in the years to come.