Europa-Park is expanding its transmedia strategy with an exciting new addition: In summer 2025, the beloved mascots Ed & Edda will make their debut in the video game “Ed & Edda: GRAND PRIX – Racing Champions,” developed by MACK Magic and Tivola Games. Players can look forward to a fast-paced adventure across multiple platforms.
Strategic Importance of the Game
“Ed & Edda: GRAND PRIX – Racing Champions” is not just another video game; it is an integral part of Europa-Park's comprehensive transmedia strategy. By linking the game with the film “GRAND PRIX OF EUROPE” and a new family attraction in the park in 2025, the aim is to establish a sustainable brand centered around the characters Ed & Edda. Michael Mack, CEO of MACK One and producer of the film, emphasizes the significance of this strategy in creating a strong and enduring brand.
Release and Platforms
The game “Ed & Edda: GRAND PRIX – Racing Champions” is set to release in summer 2025 on Nintendo Switch, PlayStation 5, Xbox Series X|S, and PC (via Steam). It will be available in German, English, and French, making it accessible to a broad international audience.
Content and Gameplay
The game is based on the movie “GRAND PRIX OF EUROPE,” a co-production of MACK Magic and Warner Bros. Film Productions Germany. Players will race across a dozen tracks set in various European countries, with the ability to customize and tune their vehicles for a personalized racing experience. The gameplay features various power-ups and special character abilities that players can master to gain an edge in races.
Characters and Player Experience
With eight selectable characters from the film, including the iconic mascots Ed & Edda, the game offers a diverse and engaging experience. The built-in split-screen mode allows up to four players to race locally, making it a fun and interactive experience for families.
Target Audience and Replay Value
This family-friendly racing game is designed for players of all ages. The ability to modify vehicles over time and unlock various enhancements provides “Ed & Edda: GRAND PRIX – Racing Champions” with a high replay value. These elements help maintain player interest over the long term and further strengthen the Ed & Edda brand.
Development and Companies
The game is being developed by MACK Magic and Tivola Games, two companies known for their expertise in producing family-friendly content. Michael Mack highlights the importance of collaborating with strong partners who share the vision and potential behind the Ed & Edda brand.
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