Since 1959, Holle Bolle Gijs has kept Efteling clean – starting in 2025, he’ll address guests more personally and use smart technology to improve waste sorting. This aligns with the park’s vision to become climate-neutral by 2030 and eliminate residual waste.
Sustainability at Efteling: Reducing Waste with Guests
Sustainability is a cornerstone of Efteling’s plans through 2030, says Femke van Es, Manager of Society, Communication, and Environment. This year, the focus is on cutting waste – a goal that relies on guest cooperation. The park aims to produce no residual waste by 2030. Known for requesting paper, Holle Bolle Gijs often receives leaves, plastic, and other debris. His update will guide visitor behavior and enhance waste separation to support this target.
Holle Bolle Gijs: Smart Tech for Better Waste Sorting
From 2025, Holle Bolle Gijs will use computervision technology with cameras and sensors to identify who stands before him and what they discard. Strategist Sven Biesterbos explains that this AI will guide guests toward proper waste sorting. It provides tips for disposal and encourages mindful waste habits, offering a gentle nudge toward sustainability and health in the park.
A Classic Goes Modern: Innovation Since 1959
Holle Bolle Gijs has ensured Efteling’s cleanliness since 1959, marking the park’s first innovation, notes Willem Roskam, Director of Technology & Innovation. In 2025, modern technology will elevate him to a new level. Beyond his usual “dank u wel,” he’ll offer more personal and honest responses. This increased interaction will actively assist visitors in waste separation, keeping the park clean and sustainable.
