A groundbreaking partnership between media giants RTL, Videoland and the Efteling theme park is bringing a breath of fresh air to the digital entertainment landscape. Today, on December 4, 2023, a new era will be ushered in with the broadcast of the nine-part series “Wonderful Fairy Tales”, bringing fairy tales and fantasy directly into the living room.
The magic of Efteling reaches the screens
Efteling is expanding its sphere of influence with an innovative digital presence. A specially designed Efteling environment on Videoland, accessible from today, allows users to immerse themselves in the fascinating world of Efteling stories without leaving the comfort of their home. This platform, which will be further expanded in the coming months, promises a comprehensive and immersive experience.
“Wonderful fairy tales”: a daily dose of fantasy
Every weekday in December and January, punctually at 17:55 on RTL4, the series “Wunderbare Märchen” takes the audience into a world full of wonder and magical tales. Each episode, which lasts one minute, opens a window into a fairy tale world. Those who want to know the end of the story will find extended versions of the fairy tales in the Videoland Efteling environment.
Community through the art of storytelling
Koen Sanders, Director Product, Market & Image at Efteling, emphasizes that the collaboration between RTL and Efteling is much more than a commercial agreement. It is about connecting people through the universal language of stories. The content produced exclusively for RTL and Videoland is proof of Efteling's ambition to build community through creative storytelling.
Benefits and offers for fans and subscribers
This unique partnership rewards loyal fans and subscribers with special benefits. From January 1, visitors to Efteling who have a Videoland subscription will be surprised with exclusive offers. In addition, subscribers to the RTL Thuis & Uit platform and Videoland subscribers will benefit from special offers when purchasing Efteling tickets and stays.
Ellen van den Berghe, CMO of RTL & Videoland, emphasizes that this partnership combines the best of both worlds and shows how fairy tales can stay alive in the modern entertainment landscape. It extends the Efteling experience beyond the boundaries of the theme park and brings it into people's homes.
Expansion of Efteling content to Videoland
The Efteling environment on Videoland offers various other content in addition to the “Wonderful Fairy Tales” series. Popular programs such as “Jokie” and “Sprookjesboom” are just as much a part of this as the series “The Fairy Tales of Klaas Vaak”. In 2024, Efteling plans to further enrich its offering, including with Efteling musicals, the series “Marjolein and the Secret of the Sleeping Sand” and exclusive behind-the-scenes insights.
Conclusion: A fairy tale experience for everyone
The partnership between RTL, Videoland and Efteling represents a remarkable fusion of traditional storytelling and modern digital technology. It invites viewers to immerse themselves in the world of fantasy and wonder - a world that is now just a click away. “Wonderful Fairy Tales” is not just a TV series; it is a gateway to a magical world waiting to be explored by young and old.
This cooperation manifests the timeless fascination for fairy tales and stories. It impressively demonstrates how innovative partnerships and creative content can revolutionize storytelling and redefine the boundaries between reality and fantasy.
Tip for news? press@waitingtimes.app