Efteling's Latest Fairy Tale Challenges the Imagination

In the Fairy Tale Forest of Efteling Park, a new feature is about to be unveiled that aims specifically to awaken the creative senses of its visitors. A fairy tale book that invites active participation promises a unique experience.

The Idea Behind the New Fairy Tale

The increasing use of screen media among young people and its negative impact on imagination prompted Fons Jurgens, the General Director of Efteling, to reflect. Efteling stands for creativity and imagination. Consequently, a project was initiated aimed particularly at stimulating the imagination of young people.

An Innovative Approach

The new fairy tale is characterized by an innovative approach that requires visitors to actively engage to experience the story. This means that the image and narrative are completely generated in the minds of the visitors. Jurgens emphasizes that this approach is not only sustainable and cost-effective, but also has the potential to significantly enhance the creativity of the visitors.

The Essence of Storytelling

Karel Willemen, the designer of the fairy tale, focused on the core component of storytelling: imagination. Using an eraser as the most important tool, the team developed a concept that invites the visitor to shape the story themselves. This highlights the importance of one's own imagination in experiencing the fairy tale.

Musical Accompaniment

Composing the music for the fairy tale presented a special challenge for the in-house composer René Merkelbach. By reducing it to the essentials, it was possible to create a piece of music that touches the visitors emotionally and inspires their imagination.

Conclusion

Efteling invites you, with its latest fairy tale, to explore your imagination and embark on a very personal journey. This fairy tale offers a unique opportunity to unleash creativity.

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