Efteling 2024: Danse Macabre and Sustainability Shine

Efteling in Kaatsheuvel celebrates a successful 2024, marked by the opening of the globally unique Danse Macabre attraction, sustainable initiatives, and the preservation of cultural heritage. The park welcomed 4.9 million visitors, showcasing remarkable achievements in its annual review.

Danse Macabre Steals the Spotlight

In October 2024, Danse Macabre debuted in the newly designed Huyverwoud area. Team Lead Michelle Jansen highlights its unique construction, a world first. The attraction seamlessly blends rides, dining, retail, restrooms, and entertainment into a cohesive story. Visitors raved about the experience, praising staff, merchandise, and food offerings. Algemeen Directeur Fons Jurgens notes that the overwhelming enthusiasm confirms Danse Macabre as a true asset to the park. Its success underscores Efteling’s innovative spirit.

Impressive Visitor Numbers and Financial Results

Efteling recorded 5.6 million visits from 4.9 million individual guests in 2024, generating revenue exceeding 300 million euros and a net profit of 36.8 million euros. Over 105 million euros were invested in projects like Danse Macabre, the upcoming Efteling Grand Hotel, sustainability efforts, IT systems, and heritage preservation. A small portion of profits went to the Stichting as a shareholder, while the majority was reinvested into the park to fund new attractions, maintenance, and nature conservation. Growing numbers of international visitors for day or weekend trips align with the Vision 2030 for continuity and independence.

Sustainability Takes Center Stage

Efteling aims to be climate-neutral by 2030, says Mark Jansen, Manager Technisch Ontwerp. Solar panels in the park and two nearby fields generate electricity, stored in two new batteries for efficient use. Natural gas is being phased out, and diesel use minimized. The park also plans to eliminate residual waste by 2030, reducing waste by 20% compared to 2019 and achieving 100% clean waste streams backstage. These steps ensure Efteling remains vibrant for future generations.

Cultural Heritage Preserved

Efteling honored its legacy in 2024 by restoring the Hansel and Gretel candy house and the Sleeping Beauty castle. Maintenance on the Joris en de Draak roller coaster and Piraña rapids ride ensured their lasting quality. In the Sprookjesbos, a pavilion for “The Princess and the Pea” took shape, set to open in spring 2025 as the 31st fairytale. These efforts blend innovation with traditions cherished by generations.

Accessibility for Everyone

Partnering with Stichting Leergeld, Efteling will enable 80,000 families to visit for free within five years, including transportation support. Koen Sanders, Directeur Product, Markt & Imago, emphasizes removing financial barriers to share the park’s magic with all. The initiative seeks to connect people through storytelling, making Efteling truly inclusive.

Golden Gala Honors Staff

Efteling’s staff bring the park to life. In 2024, the Golden Efteling-Gala celebrated their dedication, with awards recognizing outstanding contributions. Lous van Eijndhoven, Onderzoeker, reports that guests rated staff 8.93, up from 8.89 the previous year, while the park scored an overall 8.65. Employees value the family-like atmosphere, pride in the company, and the opportunity to work at such an organization, reflecting their high satisfaction.

Looking Ahead to 2025

In spring 2025, “The Princess and the Pea” will open in the Sprookjesbos, joined by the Efteling Grand Hotel, promising a special experience. Sustainability remains a priority, with plans to optimize waste streams and reduce environmental impact. Fons Jurgens praises the staff’s year-round passion, driving guest satisfaction. These efforts aim to preserve Efteling’s magic for future generations.