In 2023, the Dutch theme park Efteling set an impressive new record: 5.56 million guests visited the park. This historic figure marks a significant milestone in Efteling's history and reflects the growing international interest in this magical destination.
A Record-Breaking Year in Numbers
Efteling experienced unprecedented growth in 2023 by attracting more visitors than ever before. The total number of 5.56 million visitors surpasses the previous record from 2022 of over 130,000 guests. This increase is particularly noteworthy, as it was largely driven by international visitors. German guests contributed 33% to the growth, while visitors from Belgium accounted for 48% and those from England for 12%. In addition to these impressive figures, the increase in subscription numbers in the Netherlands is an indicator of the park's continuously rising popularity.
Efteling's Commitment to Culture and Sustainability
2023 was also a year in which Efteling focused special attention on preserving its cultural heritage. The redesign of the “Anton Pieckplein” and the reopening of the Droomvlucht attraction after a maintenance period are testaments to the park's deep appreciation for its history and tradition. Additionally, Efteling's commitment to sustainability is evident in the commissioning of 12,000 new solar panels and the introduction of an innovative energy system.
Visions and Outlook for 2024
Looking ahead to 2024, CEO Fons Jurgens expresses optimism and gratitude for the park's enduring popularity. Efteling's vision of becoming an internationally beloved multi-day destination is affirmed by the increasing visitor numbers. With an average guest rating that has risen from 8.59 to 8.64, the park continues to set high standards for quality and guest experience.
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